Shah joined mutual fund industry in July 2007 having being appointed as MD & CEO of ICICI Prudential AMC. As on September end, ICICI Prudential manages assets worth 3,10,257 crores. ICICI Pru AMC is the largest AMC on the basis of assets under management.
The company has achieved leadership position in the Indian Mutual Fund industry in his tenure. His focus has been always on being investor-centric, maintaining high levels of transparency and disclosures besides sticking to basics. This has helped the company to establish itself as a credible and trust worthy brand.